Add AI headshots to your product & upsell users, without the complexity.
You already have the audience. Now upsell them AI headshots at $35–$79 per headshot — powered by two API endpoints, fully white-labeled under your brand. Zero ML team. Zero infrastructure. Pure margin.
You already have the users. Now monetize them.
Your platform already has thousands of users with profiles, resumes, or public pages. Every one of them is a potential buyer of professional AI headshots, you just haven't given them a way to buy yet.
AI headshots sell for $35–$79 each. Your users already trust your platform and are already engaged. Adding headshot generation as an upsell turns existing traffic into a new revenue line — without acquiring a single new user.
The problem? Building this yourself means hiring ML engineers, managing GPU infrastructure, and maintaining quality control systems. That's months of engineering time and hundreds of thousands in cost before you collect a single dollar.
With Runflow, you ship it in days. Two API calls. We handle the models, the GPUs, and the quality gates. You set the price, keep the customer relationship, and pocket the margin.
Your users are already there. The revenue isn't, yet.
If your platform has people with profiles, you're sitting on an upsell opportunity. Here's where partners are already generating new revenue.
HR Platforms & HRIS
Offer professional AI headshots as a premium add-on during employee onboarding. Companies already pay for consistent team photos, now you can capture that spend inside your platform instead of losing it to external services.
BambooHR, Rippling, Personio, Deel
Recruiting & Job Boards
Monetize candidates who want to stand out. A professional headshot upsell at the point of application is a natural conversion, they're already paying attention to their profile. Premium feature, premium margin.
LinkedIn, Indeed, Greenhouse, Lever
Professional Networks
Your members already pay for premium access. Add AI headshots as a perk of paid tiers or as a standalone upsell. High perceived value, low delivery cost, and it makes your platform stickier.
Fishbowl, Lunchclub, Polywork
Portfolio & Resume Builders
Users building resumes and portfolios are already in a buying mindset. A $35–$79 headshot at the end of the creation flow is a natural upsell with high conversion potential.
Canva, Wix, Zety, Novoresume
Corporate Communications
Sell bulk headshot packages to companies that need standardized team photos for directories, marketing, and investor materials. Remote teams make this an evergreen need — and a recurring revenue opportunity.
Notion team wikis, Slack profiles, company sites
Service Marketplaces
Providers with professional photos get more bookings — and they know it. Offer AI headshots as a premium listing upgrade. Higher trust, higher booking rates, and a new revenue line for your marketplace.
Fiverr, Upwork, Thumbtack, TaskRabbit
Four steps. Two endpoints. Done.
No GPU management. No model training pipelines. No quality control headaches. Your developers call our API, we handle everything else.
User uploads photos
Your user selects 8–12 selfies through your own UI. You collect them however you want, drag-and-drop, camera capture, mobile upload. Your brand, your experience.
Analyze scores each image
Send the photos to our Analyze endpoint. Each image gets a quality score, face clarity, lighting, resolution. Reject bad inputs before generation, so your users only wait for results that will be good.
Generate headshots
Pass approved images to the Headshot endpoint. Runflow creates an AI model of your user and generates professional headshots in the styles you configure, business, creative, casual, custom.
Deliver ranked results
We ping your webhook with finished headshots, automatically ranked by likeness accuracy. Substandard outputs are filtered out before they ever reach your user. You display the best results in your UI.
Quality that justifies the price tag
Charging $35–$79 per headshot only works if every output is flawless. Runflow bakes quality gates into every step — from input screening to likeness ranking to automatic filtering — so your users get results worth paying for.
Input quality pre-screening
The Analyze endpoint scores every uploaded photo for face clarity, lighting, resolution, and usability before generation begins. Bad inputs get caught early, saving GPU time and user frustration.
AI model creation
Runflow trains a personalized AI model for each user from their approved photos. The model captures facial features, skin tone, and distinguishing details for accurate headshot generation.
Automatic likeness ranking
Every generated headshot is scored against the original photos for likeness accuracy. Results are automatically ranked, the most accurate representations surface first.
Quality filtering
Outputs that don't meet the quality threshold are discarded automatically before delivery. Your users only see headshots that pass both likeness and quality gates.
Full white-label
Your users never see the Runflow brand. The entire experience lives inside your product, your UI, your branding, your customer relationship. We're invisible infrastructure.
Style configuration
Control output styles, backgrounds, clothing options, and quality tiers through API parameters. Match the headshot experience to your product's specific audience and use case.
Simple REST API. Two endpoints.
Standard HTTP requests. JSON responses. Webhook callbacks for async generation. Your developers can integrate this in a single sprint.
POST /v1/analyze
Score input images before generation
Send user-uploaded photos for quality evaluation. Returns a score per image with pass/fail based on your configured threshold. Use this to reject bad inputs and guide users to upload better photos.
images[]Array of image URLs or base64checks[]face_clarity, lighting, resolution, obstructionthresholdMinimum score to pass (default: 0.7)scores[]Per-image score (0–1), pass boolean, failure reasonsPOST /v1/headshot/generate
Create headshots from approved photos
Pass approved images to train a personalized AI model, then generate professional headshots. Async processing with webhook delivery. Results are auto-ranked by likeness and filtered for quality.
images[]Approved input photos (8–12 recommended)styleprofessional, creative, casual, or customcountNumber of headshots to generatewebhookURL to receive completed resultsheadshots[]Ranked array of image URLs + likeness scoresBetterPic: from 40% to 87% gross margin.
BetterPic, an AI-powered professional headshot platform serving thousands of customers, switched their entire AI stack to Runflow. The results speak for themselves.
BetterPic Gross Margin Trend
January 2025 — January 2026
- ~40% gross margin
- Customers waiting 24 hours
- Jobs failing silently
- Engineering time spent firefighting
- 87% gross margin
- Headshots delivered reliably
- 10+ AI workflows on autopilot
- Team focused on product, not infra
Working with Runflow changed how we build. Our developers can integrate a new AI feature by calling an endpoint, they don't need machine learning expertise, infrastructure knowledge, or DevOps skills. We just focus on making the best headshot product, and Runflow handles everything underneath.
Ready to build your
AI headshot platform?
Join BetterPic and other AI companies running on Runflow. Better margins, better reliability, zero infra overhead.